Typography is the arrangement of text which makes the writing readable and appealing. Typography is important because what is the point of writing if its not readable? It's also important because if its not appealing to the reader then why would they stop to read it. I think that the quote “Each font has a personality and a purpose.” means that not every font or format matches every text. For example, you shouldn't put a serious message in a comic san font because then it's hard to take the message seriously. In class we learned about 5 fonts: Serif, San Serif, Monospaced, and Handwritten. Serif is used in large blocks of text, the have "feet," and they are used in print. San Serif are great for headlines, titles, and smaller blocks of text, they are used on the web, and do not have "feet". Monospaced is used in coding, each letter takes the same amount of space, and they do not work well for larger blocks of text. Lastly, handwritten is good for logos or large headlines, its cursive/calligraphy, but it is sometimes hard to read. Typeface ComparisonThis is the first assignment I did for the typography unit. I used the 5 types of typeface to show there difference. Word PortraitFor this assignment, I picked 10 fonts and wrote words that fit to that font on the right, and words that don't on the left.
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